Tuesday, April 16, 2013

The Usual and Crushing Hard for Tomboys










Lately I've been adoring a few Writers/Publishers.  The Usual and Tomboy Style.   And. Look what arrived in the mail today! 

The Usual is a seasonal “love letter to Montauk,” focusing on the people and places that make the easternmost tip of Long Island so special. Printed on newsprint, they tell the story of summer with photo essays, interviews and featured columns.  

Yasha Wallin is a New York City-based Writer and Editor.  She’s written about art, fashion, travel and young Hollywood for everyone from  Flaunt MagazineGuardian UKInterview Magazine and Paper Magazine. She’s covered the dark side of fashion during Sweden’s cold, bleak winter for a three part series on Hintmag.com. She’s earned cover stories with Malibu Magazine for her profiles of Academy Award nominated actress Jennifer Lawrence and Eva Green; and she’s previewed some of the most popular international art fairs and biennials for Art in America, Style.com and the Hollywood Reporter.

As Editor of the irreverent Jewish humor magazine Heeb, Wallin exhausted every joke there is to make about a bagel, and once made David Sedaris belly laugh. Her journey to New Zealand to ride the waves that spawned the movie Endless Summer also inspired her to co-create the collectible publication The Usual, a “Love letter to Montauk,” that honors New York’s own surf community.  These experiences all serve as ongoing fodder for additional writing and editorial work, and continue to influence her well into the future.

Emily Anderson is New York City and Montauk-based Art Director, Designer and Illustrator.
With a background in both the New York Art and Advertising worlds, she now creates campaigns and identities for brands ranging from Fortune 500 companies to start-ups. Clients range from The Coca-Cola Company, Lightning Bolt USA, NASCAR to all the top pharma companies.

By night she works on a plethora of projects including recently designing Sam Talbot’s first cookbook; branding Heidi Klum’s personal trainer; creating restaurant La Bodega’s identity; and making the magazine for Mike D’s curated show at LA MOCA. She’s currently working on illustrating a cocktail recipe book; creating the identity and packaging for a new hair care line; and working on a top-secret project combining all her favorite things…

Before moving to New York, Emily spent winters as a ski guide in the Espace Killy, France. She filled the gap it left with surfing which swiftly became an obsession. She has surfed in exotic locations such Hawaii, Indonesia, Mexico, and Puerto Rico, but swears that nothing beats putting on her 5mm wettie in the snow at Dirt Lot, Montauk, and surfing with her friends.
Tomboy Style was created in May of 2010 as a way to visually explore the idea of the tomboy in the 21st century.  In 2011 the blog was awarded Lucky Magazine’s Best Designed Blog.
It continues to be recognized by brands and designers like Jenna Lyons of J Crew, Simon Doonan of Barneys New York, and Ralph Lauren as an inspirational and authoritive blog.


Learn about Lizzie Garrett Mettler here.

While I'm crushing I realize a few things. I'm glad I'm a tomboy at heart, a writer, a photographer and a beacher. Not unusual at all. 






Tomboy Style: Beyond the Boundaries of Fashion from pier pictures on Vimeo.

Patti Friday, Photojourno, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'.
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