Tuesday, November 17, 2015

You Little Horah

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The Horah is an Israeli circle dance typically danced to the music of Hava Nagila. It is traditionally danced at Jewish weddings and other joyous occasions in the Jewish community. The hora was introduced in Israel by the Romanian Jewish dancer Baruch Agadati.


"When an item on a celebrity website about your new fashion line has more shares than one about Kim Kardashian’s baby bump, it’s a sign you might be on to something big. 
At least that’s the hope of the creators of Unkosher Market, a Los Angeles-based online T-shirt venture. It seems customers worldwide are hungry for the company’s simple, sleeveless, white tops with black lettering. To be precise, it’s the shirts’ edgy, humorous sayings putting a hipster spin on Hebrew and Yiddish words that they crave. Who says it’s not in good taste to walk around with “Matzah Ballin,’” “Kiss My Tuchis,” or “You Little Horah” emblazoned across your chest?"


Matzah balls are an Ashkenazi Jewish soup dumpling made from a mixture of matzah mealeggs, water, and a fat, such as oil, margarine, or chicken fat. Matzah balls are traditionally served in chicken soup. For some they are a staple food on Passover.


Kosher foods are those that conform to the regulations of kashrut (Jewish dietary law). 
Food that may be consumed according to halakha (Jewish law)


It was an accident really. We were throwing a “Jewchella” party for a friend who happened to be joining the tribe. The schmeer was good, but the shirts? A hit. The next thing we knew, Unkosher Market was born. Imagine the look on our parents' faces when we told them we were getting into the schmatta business. But then again, we were used to Jewish guilt. Our fabric is sourced and sewn in Los Angeles with 100% cotton and 100% chutzpah. Deal with it.
Love you a latke,

Shvitz = To sweat


Tuchis is a yiddish term for bottom or buttocks.
An example of a tuchis is what a Jewish grandmother might call a baby's bottom.




Latkes are traditionally eaten by Ashkenazi Jews during the Hanukkah festival. The oil for cooking the latkes is symbolic of the oil from the Hanukkah story that kept the Second Temple of ancient Israel lit with a long-lasting flame that is celebrated as a miracle.  Prior to the introduction of the potato to the Old World, latkes were, and in some places still are, made from a variety of other vegetables, cheeses, legumes, or starches, depending on the available local ingredients and foods of the various places where Jews lived. Despite the popularity of latkes and tradition of eating them during Hanukkah, they are hard to come by in stores or restaurants in Israel, having been largely replaced by the Hanukkah doughnut due to local economic factors, convenience and the influence of trade unions.


Patti Friday, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'
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