Monday, November 12, 2012

Photog Toolbox

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#1



Canon has brought the best of the EOS-1D Series of digital cameras into one phenomenal model: the new flagship of the EOS line, the EOS-1D X*. Its full-frame 18.1 Megapixel CMOS sensor and all-new Dual DIGIC 5+ Image Processors deliver high quality image capture at up to 12 fps (14 fps in Super High Speed Mode) and a powerful ISO range of 100 - 51200 (up to 204800 in H2 mode) provides sharp, low-noise images even in the dimmest low-light conditions. An all-new, 61-Point High-Density Reticular AF and 100,000-pixel RGB Metering Sensor that uses a dedicated DIGIC 4 Image Processor, makes the EOS-1D X reach new levels of focus speed and accuracy delivering advanced tracking even for the most challenging shooting situations. Taken all together, the EOS-1D X’s improved HD video capture, numerous connectivity options, combination of processing power and durable construction, including shutter durability tested to 400,000 cycles, make it the ultimate EOS.






#2



The Canon 5260B002 EOS 5D Mark III 22.3MP Digital SLR Camera Body (lens required and sold separately) with supercharged EOS performance and full frame, high-resolution image capture is designed to perform. Special optical technologies like 61-Point High Density Reticular AF and extended ISO range of 100-25600 make this it ideal for shooting weddings in the studio, out in the field and great for still photography. Professional-level high definition video capabilities includes a host of industry-standard recording protocols and enhanced performance that make it possible to capture beautiful cinematic movies in EOS HD quality. A 22.3 Megapixel full-frame Canon CMOS sensor, Canon DIGIC 5+ Image Processor, and shooting performance up to 6.0fps provide exceptional clarity and sharpness when capturing rapidly-unfolding scenes. Additional technological advancements include an Intelligent Viewfinder, Canon's advanced iFCL metering system, High Dynamic Range (HDR), and Multiple Exposure.


#3




The Hasselblad H4D-40 Medium Format DSLR Kit with 80mm f/2.8 HC Lens delivers unsurpassed image quality via an outstanding set of powerful features and precision optics. One of the most notable features in this dynamic camera is True Focus technology with Absolute Position Lock (APL) which allows you to capture close distance shots with a unique yaw sensor to measure angular velocity. The yaw sensor accurately measures and computes correct focus and makes it much easier to utilize selective focus to gain a shallow depth of field that is often desirable in commercial applications.
The features of this camera meet the needs of professional photographers while on location or in the studio. The low noise color filter of the H4D-40's sensor provides for increased clarity and increased depth of field. The Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction perfects each image captured through HC/HCD lenses by removing any trace of distortion, vignetting, or chromatic aberrations.
The Hasselblad HC 80mm f/2.8 is the standard lens for the H system. The high-performance design ensures great color correction, a flat image plane, and low distortion. The wide aperture facilitates photography in poor light and provides a bright viewfinder image. A lens suited for almost any task in general photography.
The H4D-40 Kit with 80mm f/2.8 HC Lens also comes bundled with Hasselblad's Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes, and a feature set that matches the industry standards defined by Adobe and Apple.
The H4D-40 takes full benefit from all the flexibility of the impressive H camera system. Photographers get a camera that is as easy to use and delivers the image quality professionals expect from Hasselblad.




#4



The EF 50mm f/1.2L USM is a peerless new standard lens featuring an ultra-large aperture for a narrow depth of field and soft background blur so loved by photographers everywhere. The EF 50mm f/1.2L USM is suitable for any shooting situation; its lens coating and construction are optimized to minimize the ghosting and flare that frequently occurs when lenses are used with digital cameras. This high-performance, weather-resistant lens delivers all the superb image resolution and contrast you expect in a Canon L Series Lens. Great lens for food photography.


#5



Retaining the impressive optical performance and large aperture of the original Canon EF 85mm f/1.2L lens, this revamped medium telephoto lens employs a ring-type Ultra Sonic Motor (USM), high-speed CPU, and optimized algorithms to achieve an autofocus speed that's approximately 1.8x faster than the original. This high-speed autofocus system combines with the circular aperture to create a shallow depth of field that brings attention to the subject and blurs the background, an ideal effect for portraits and weddings. In addition, the lens's floating optical system includes an aspherical lens element that suppresses aberrations and produces an excellent imaging performance. Excellent for food photography.




#6



The Canon EF 24-70mm f/2.8L II USM Lens is a standard focal length zoom lens. It features a large aperture throughout its focal length. Featuring the latest advances in optical lens design, it utilizes 1 Super UD lens element and 2 UD lens elements that help minimize chromatic aberration in the periphery at wide-angle, as well as reduced color blurring around the edges of the subject.
In addition, 2 types of aspherical lenses are combined to help reduce spherical aberration over the entire image area as well as through the full zoom range. Optimized lens coatings also help ensure exceptional color balance while minimizing ghosting. The lens is also equipped with a circular 9-blade diaphragm for beautiful, soft backgrounds. A ring-type USM and high-speed CPU with optimized AF algorithmsenable silent and fast autofocusing.
Built for the rigors of professional use as well as to meet the increased number of shots available with digital photography, it's constructed with improved dust sealing and water resistance while fluorine coatings on the front and rear lens surfaces help reduce soiling, smears and fingerprints. A zoom lock lever locks the zoom position at the wide end for safe transporting while attached to an EOS DSLR camera. Great for food photography.


#7



The 100mm f/2.8L Macro Lens is Canon's mid-telephoto macro lens to include Canon's sophisticated Image Stabilization. With the highest quality optics available, combined with near-silent Ultrasonic focusing and life-size close-up capabilities without an adapter, the EF 100mm f/2.8L Macro IS USM is simply unrivalled.

This is the first lens on the market to incorporate Canon's Hybrid Image Stabilization Technology. Hybrid IS effectively compensates for both angular and shift camera shake during close-up shooting. The lens was developed to expand users' photographing range and allow a wider range of users to easily enjoy macro photography.

For Location and Reportage work.




#8



The EF 16-35mm f/2.8L II USM is a high performance, water-resistant, and ultra wide-angle Canon L-series lens. It has been specifically designed for improved edge-to-edge image quality that will meet the strict requirements of professional and high-end amateur photographers. It features 3 high-precision aspherical lens elements, each of a different type: ground, replica and GMo for even better image quality than the original EF 16-35mm f/2.8L USM. The circular aperture produces a beautiful and natural background blur when shooting at wider apertures. Other features include internal focusing, a ring type USM (Ultra Sonic Monitor), and new AF algorithms for fast and quiet autofocusing.

Broaden your perspective with the Canon EF 16-35mm ultra-wide-angle zoom lens. Specifically designed for improved edge-to-edge image quality that meets the strict requirements of professional and high-end amateur photographers alike, the lens lets you bring more area into focus while providing greater depth of field. The lens features three high-precision aspherical lens elements--ground, replica, and GMo--that produce even better image quality than the original Canon EF 16-35mm USM lens. The circular aperture, meanwhile, produces a beautiful and natural background blur when shooting at wider apertures. Other details include internal focusing, a ring-type ultra-sonic monitor (USM), and new AF algorithms for fast and quiet autofocusing. 

For Location and Reportage Work.


#9




Improving upon one of the most celebrated lenses in the Canon EF line is no easy feat, but Canon has done just that. The all-new EF 70-200mm f/2.8L IS II USM increases the speed, performance and optical quality of the EF 70-200 f/2.8L IS USM while maintaining all of the characteristics that have made it a legend for professionals and advanced amateurs alike. The EF 70-200mm f/2.8L IS II USM features one fluorite and five UD elements for increased optical quality and reduced chromatic aberration. It has a minimum focusing distance of 1.2m/3.9 ft. at all zoom settings, which is useful for photographers in smaller spaces trying to get closer to a subject. It features a next-generation Optical Image Stabilizer, providing up to 4 stops of correction at all focal lengths. And as with all L-series lenses, the EF 70-200mm f/2.8L IS II USM is dust- and moisture-resistant and designed for use in the challenging environments typical of rigorous professional use. What's in the Box? EF 70-200MM 1:2.8L IS II USM; LENS CAP E-77U; LENS DUST CAP E; LENS HOOD ET-87; LENS CASE LZ1326; NECK STRAP W/O SHOULDER PAD

For Location and Reportage Work.






Phocus


Natural Light

Creativity

Intuitive Feeling

Cinematic and Candid Sense






























Patti Friday, Photojourno, reporting from inside 'The Art Dept.' at the international 'Embassy of Ideas'.

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